No skincare routine is complete without eye care products like eye creams, eye treatments and eye gels. While moisturizers, treatment lotions and repair serums provide skincare benefits for your entire face, products like under eye cream, eye serums and eye balms target concerns that are specific to your undereye area such as undereye fine lines and wrinkles, crows feet, puffy eyes, dark circles and more.

To properly care for the skin around your eyes, you’ll need to evaluate which eye care concerns you’re dealing with. Are you noticing puffiness under eyes, dryness, dull, tired-looking skin or dark circles? Once you narrow down your concerns, choose a targeted eye treatment product, such as an eye cream, gel, serum, balm or mask, to add to your skincare routine.

While the best eye cream can be essential to keeping the skin around your eyes healthy, supple and bright, certain lifestyle practices can also play a factor. Avoiding rubbing your eye areas to prevent friction, drinking plenty of water and always using sun protection are a few essential eye care tips to follow.

The best eye care products are formulated with powerhouse ingredients that are proven to hydrate, brighten, firm and protect the skin under your eyes. Searching for the best skincare ingredients for eyes? These are the ones to look out for:

Ready to indulge in one of our expert eye creams and treatments? We offer some of the best products to take care of the thin, delicate skin around your eyes such as undereye wrinkle creams, nourishing eye serums and radiance-boosting eye balms.

Let’s start with eye creams. Our Advanced Night Repair Supercharged Gel-Creme visibly brightens the look of dark circles in just 2 weeks. It repairs, depuffs and tightens the skin around your eyes. It’s also formulated with the antioxidant Vitamin E to fight off free radical damage.

Focusing on fighting the signs of aging? Try an anti-aging eye balm like Revitalizing Supreme+ Youth Power Eye Balm. This rich, nourishing multi-action eye creme firms, strengthens and boosts radiance—leaving the skin around your eye more lifted, less puffy and with a more youthful appearance. Re-Nutriv Ultimate Diamond Transformative Energy Eye Creme also offers luxury care for multiple signs of aging including eye lines, wrinkles and loss of firmness.

An eye care concentrate is another popular eye care product. Our Advanced Night Repair Eye Concentrate Matrix reduces the look of lines in every eye zone. Skin feels firmer, nourished and appears more youthful.

You can also try an eye mask like Advanced Night Repair Concentrated Recovery Eye Mask to plump, soothe and hydrate undereyes.

Wondering how to apply eye cream? Or maybe you prefer a cooling eye gel or eye serum? When it comes to applying eye skincare products, you’ll want to be extra gentle. Pick up a dime-sized amount of product on your ring finger (your weakest finger) to ensure a gentle application. Dab the product gently across your entire undereye area. Gently pat your chosen formula into your skin and wait for it to fully absorb before applying the rest of your skincare or makeup products.

If you’re hoping to prevent fine lines and wrinkles, dark circles, dry undereyes and other eye care concerns before they surface, it’s best to add eye treatment products to your skincare regimen sooner rather than later. Start by incorporating a gentle eye cream formula into your routine in your 20s—one with ingredients that are focused on keeping the skin surrounding your eyes hydrated, firm and protected.